Generative AI in organisations

People are excited about generative AI, eager to apply it in many areas of work and life, highlighting a growing interest in the technology. In our newest Capgemini Research Institute report, Harnessing the value of generative AI: Top use cases across industries, we delve into the transformative potential of the technology specifically from the perspective of organisations. This report is the second part of our series on generative AI and follows our previous report that looked at generative AI through the consumer lens.

Before evaluating the usefulness of an emerging technology, it is important to properly define it. So, what is generative AI? Generative AI is a technology with the capability to learn and reapply the properties and patterns of data for a wide range of applications, from creating text, images, and videos in different styles to generating tailored content. It enables machines to perform creative tasks previously thought exclusive to humans. This creates a wide range of applications for generative AI – from summarising and translating text to customer service. One prominent example of the technology is OpenAI’s ChatGPT, which focuses on text generation and has seen significant popularity among consumers.

Naturally, the range of uses holds a lot of appeal for organisations, which see potential for accelerating growth, enhancing operations, and unlocking new opportunities. Already, 96% of organisations say generative AI is on their boardroom agenda. And their outlook is quite optimistic: executives predict improvements of 7–9% resulting from generative AI adoption in just the next three years, and about one-fifth of executives surveyed globally say generative AI will significantly disrupt their industries.

In light of the growing relevance of generative AI to organisations, we aim in this report to introduce generative AI to business audiences and executives, highlight interest in the technology and evaluate the market’s view of its potential, look at its various applications across business functions, and examine the top industry use cases. Finally, we provide a few suggestions to organisations to help them on their generative AI journeys.

Download the report to learn more.

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