World Insurance Report 2021
The World Insurance Report 2021 from Capgemini Group and Efma explores how the current distribution models are being challenged and reveals how technology can supercharge channel effectiveness and revenue. Discover what insurers can do to digitally empower their channels and expand their distribution ecosystem to enhance customer engagement and sales effectiveness.
Distribution models are challenged
Pandemic fallout and a changing business environment have significantly affected insurers’ KPIs related to sales and retention. The need of the hour is to focus on distribution channels as acquisition and retention enablers.
Enhancing effectiveness of channels
The time has come for insurers to actively deploy technology solutions that enrich their engagement channels, create WOW-factor impact, and deliver stellar customer CARE (Convenience, Advice, Reach).
The future: Digi-intermediation
To fill in distribution gaps and maximise delivered value, insurers of the future will embrace “digi-intermediation” – a seamless environment where human channels are digitally empowered and sophisticated on-demand digital features humanise virtual channels.