Design to Disrupt: An Executive Introduction
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Download Design to Disrupt 1/4: "an Executive Introduction"

This Executive Introduction to Design to Disrupt marks the start of a new research project on the vigorous acceleration that is now taking place everywhere. Disruption is happening all around and is triggered by the advances in Social, Mobile, Analytics, Cloud and smart ‘Things’ (SMACT). Customers are changing their behaviour in response and companies are keen to find out how to (re)design their organization to survive and thrive in the face of this change.

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